Privacy
Policy
We believe transparency is a competitive advantage. Here is exactly how MridSystem handles your data - clearly, plainly, and without legal fog.
MridSystem ("we," "us," "our," "the Company") operates the website mridsystem.com and provides AI-driven performance marketing services to our clients. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, engage with our ads on Meta platforms (Facebook and Instagram), submit a form, or otherwise interact with us.
Information We Collect
1.1 Information You Provide Directly
When you fill out a "Book My Strategy Call" form, contact form, or otherwise reach out to us, we may collect:
- Full name
- Email address
- Phone number and WhatsApp number
- Company or agency name
- Business details (for example: industry, current ad spend, marketing goals)
- Any other information you choose to share in your message
1.2 Information Collected Automatically
When you visit our website, we and our third-party partners may automatically collect:
- IP address
- Browser type and device information
- Pages viewed, time on site, and referring URL
- Cookies and similar tracking technologies
1.3 Information from Meta (Facebook and Instagram) Advertising
We run advertising campaigns through Meta Platforms, Inc. ("Meta"). As part of this:
- We use the Meta Pixel and/or Conversions API on our website to measure ad performance, build audiences, and optimize campaigns.
- If you interact with our Facebook or Instagram ads (for example: click, like, comment, or submit a Lead Ad form), Meta shares certain information with us, such as your name, email, and phone number (if provided via a Lead Form), and engagement data.
- We may create Custom Audiences or Lookalike Audiences using hashed contact information (email, phone number) to show relevant ads to existing contacts or similar users. This data is hashed before being shared with Meta and cannot be reverse-engineered by Meta into your original information.
- Meta's own data practices are governed by their Data Policy.
How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and schedule strategy calls
- Deliver our marketing and consulting services to you
- Send you relevant communications about our services, case studies, and updates (you may opt out at any time)
- Optimise and measure the performance of our advertising campaigns
- Build and refine Custom and Lookalike Audiences for our Meta ad campaigns
- Improve our website, services, and overall user experience
- Comply with applicable legal obligations
How We Share Your Information
We may share your information in the following limited circumstances:
Trusted third-party vendors who help us operate our business (for example: CRM platforms, email tools, analytics services). They are contractually obligated to protect your data.
Hashed contact data shared solely for Custom Audience creation and Conversions API reporting. Not shared in raw form.
If required by law, court order, or to protect the rights, property, or safety of MridSystem, our clients, or others.
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy commitments.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience and support our advertising efforts. These include:
- Essential cookies: Required for the website to function properly.
- Analytics cookies: Help us understand how visitors use our site (for example: Google Analytics).
- Advertising cookies: Including the Meta Pixel, used to track conversions from our ads and build retargeting audiences.
You can control cookies through your browser settings. Disabling cookies may affect certain functionality of our website. For more information about the Meta Pixel and how to opt out, visit Facebook Ad Preferences.
Data Retention
We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with our legal obligations. In practice, this means:
- Lead and contact data is retained for up to 24 months from your last interaction with us, unless you request deletion sooner.
- Active client data is retained for the duration of our engagement plus a reasonable post-engagement period for compliance and accounting purposes.
- Analytics and aggregated data may be retained indefinitely in anonymised form.
When data is no longer needed, we securely delete or anonymise it.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to certain legal exceptions.
- Opt-out of marketing: Unsubscribe from our marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.
- Data portability: In certain circumstances, request a machine-readable copy of your data.
- Withdraw consent: Where processing is based on consent, withdraw that consent at any time.
Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. These measures include:
- HTTPS encryption for all data transmitted to and from our website
- Hashing of contact data before any sharing with advertising platforms
- Access controls limiting data access to authorised personnel only
- Regular review of our data handling practices and security posture
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information using commercially acceptable means, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.
Third-Party Links
Our website may contain links to third-party websites, platforms, or resources. These links are provided for your convenience and information only. We do not control those third-party sites, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately at privacy@mridsystem.com and we will take steps to delete such information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.
For material changes that significantly affect how we handle your information, we will make reasonable efforts to notify you directly (for example: via email if we hold your contact details, or via a notice on our website).
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
We are committed to resolving any concerns about your privacy and will respond to your request within 30 days.
Questions About Your Data?
We handle privacy questions personally, not with an automated ticketing queue. Email us at privacy@mridsystem.com and a real person will respond within 30 days.
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